Marketing Analysis and Consultancy PG Cert (online)

Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.

You will also have the opportunity to transition onto the full online Masters degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.

Delivered by Sussex’s double accredited (EQUIS and AMBA) Business School, the Marketing Analysis and Consultancy PG Cert (online) gives you the research, analytical and consultancy skills set required to make an immediate impact in your organisation and advance your marketing career.

The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require. You will be able to progress your career by learning the following:

• The importance of market research to inform marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute research.
• Advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions.
• How to use market and customer research and insights to better inform current and future marketing activity.
• How to apply the skills and knowledge acquired in the previous modules for a realistic case study to improve strategies and campaigns.

Why choose this course

This focused course gives you the research, analytical, and consultancy skills set required to make an immediate impact in your organisation and quickly advance your career by strengthening specialist marketing skills. This course will provide you with the confidence to advise others within your organisation and become the expert for research and analytic interpretation.

The University of Sussex Business School has three key themes running through all its courses, research and teaching:

• Innovation
• Management and the public realm
• Social development

All our courses have a distinct socially responsible thread running through them, looking at the world and seeing where we can make a difference. On this course, you’ll learn the necessary skills to innovate in both traditional and virtual environments and to develop and improve business practice.

Modules

Each module lasts for seven weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week study time.

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills. It is recommended that the modules are studied in the order listed below.

• Marketing research
• Marketing analytics & metrics
• Business analysis tools & managing consultancy projects
• Analysis/consultancy project

Benefits of online learning

An added benefit to studying online is the skills you will gain working within a virtual environment. As a student on this course, you will attend live seminars and contribute to group work and discussions within the virtual learning environment (VLE). You will be learning with and from academics and fellow students from different countries, cultures and time zones.

The skills gained from studying online are hugely desirable to employers and companies looking to grow their businesses globally in an efficient and budget-friendly way.

Accreditations and rankings

Equis and AMBA-accredited Business School

Sussex is Top 25 in the UK for Marketing (The Complete University Guide 2021)

The on-campus Strategic Marketing MSc is Top 15 in the UK and Top 50 globally (QS Masters in Master ranking 2021).

Suitable for both graduate and experienced marketers wishing to rapidly gain specialist skills.

A lower second-class undergraduate honours degree or above from any UK university or international equivalent. Students with three or more years relevant professional experience will also be considered for entry to this course.